'Willow is a game changer' – CNBC

Get up
and pump.

No external tubes.
No cords.
No dangling bottles.

Get to Know Willow
single-pump single-pump single-pump

Say hello to Willow.

Everything you need to pump (yes, even the Milk Bag) is inside Willow®. Designed to work quietly in your bra with no attachments, Willow lets you keep your clothes on—so you can move and pump as you please.

Take back
your time.

With Willow, you don’t need to squeeze pumping into your schedule. Keep moving and doing everyday tasks—even a conference call—while Willow works.

Explore Willow

Do more

Because Willow works inside your bra with no cords, tubes, or bottles attached, you can now be part of every moment. Just check the Willow App to keep tabs on your pumping progress.

Explore Willow

Pump inside
and out.

Break out of your pumping bunker. Willow is portable and makes it easy to pump around the house or even out in public—whatever suits you.

Explore Willow

Willow is for women.

We’re a mission-driven startup in California with one common goal: to transform the pumping experience for women everywhere.

We’re inspired by their stories and committed to helping them balance motherhood and womanhood in the modern world. Because in our do-it-all culture, women need a breast pump that can keep up.

That’s why we created Willow, and we’re here to help.

I think if I had to go back to my old pump, I may just stop breastfeeding/pumping altogether since it was such a hassle compared to Willow. I travel and am out and about a lot, and it's been seamless with Willow.

Cat B.


Really like that it gives me flexibility. I have used it in public and it makes life easier and a lot more freeing. If I want to get a glass of water or use the restroom—I can do that! I can pump while I am with my baby. I can pick her up and play with her.

Lauren W.

New York

Willow has made my life so much easier. This is my second child, and Willow is like night and day compared to the other pump I used. I wish Willow was around for my first. I could have had a lot more freedom and a lot less to carry around.

Brandy T.


I really love that I'm not tied down or tangled up in wires or tubes. I can roam around my house if I need to. I've read to my son while I quickly pumped or washed a couple of dishes or lounged on my sofa or bed.

Stephanie S.


Willow makes a difference in my life by giving me more time to connect with my children, freedom to complete my work, time to do things for myself, and saves a lot of emotional energy.

Julia B.

New York

“12 reasons the Willow Pump is more than worth the price tag”

from Popsugar

“it’s a game changer”

from CNBC

"So, is my review a rave? It really is.”

from PureWow

“The wearable Willow breast pump is setting moms free 🙌”

from Motherly

“this is the one product all new moms should invest in”

from Forbes

“quiet and small enough so that women can slip it into their bra and pump wherever they want”

from Time

“the new best friend of breastfeeding moms everywhere”

from Bustle

* Participants may have received a pump and gift card in exchange for time spent on product evaluation.